Module 2 q1 apply the competitive forces model to the industry in which your company is based. In 2015 alone, zara made a staggering al631 million. Introduction zara company custom writing mallcustom. Zara is a leading high street brand that have dominated the world. A company profile is a detailed document containing all the aspects of the business operations, from its financial and physical resources to its management structure. It is the largest company in the inditex group, the worlds largest apparel retailer. Massimo dutti completed the brandwide introduction. The customer is at the heart of our unique business model, which includes design, production, distribution, and sales, through our extensive retail network.
See more ideas about zara, victoria beckham style and elopement wedding dresses. In addition zara company also faces the weakness of high. Profile of zara, the highfashion chain fashion the guardian. Zara clothing is the distributor of the fastest growth, with 899 stores in 62 countries. A company profile functions very much like an employee profile in that they help other people understand the business and the employee more, respectively. Zara story profile, history, founder, products, stores. History amancio ortega opened the first zara store in 1975 in a central street in downtown a coruna, galicia, spain.
With the continued pressure felt in the industry, management has pressed some concerns about future company growth and creative, innovating solutions must be implemented to guarantee zaras future growth. Control of these three subsidiaries is intended to create a. With a prominent international presence, this brand does not use any advertising. Spain is the biggest market with 547 stores including zara kids and zara home, followed by china 229 stores, france 145, russia 144 and italy 4. The operational costs of the company are excessively high. The mix of cultures in 18 switzerland german, french and italian cultures made. Module 1 q2 identify the mission and major goals of the company.
Its first store featured lowpriced lookalike products of popular, higherend clothing fashions. Zara italian province simple english wikipedia, the free. Oct 28, 2002 ortega is the founder and president of inditex, the parent company for which zara, the highfashion chain currently rampaging down britains high streets, makes 78% of the profit. Ortega is currently the largest shareholder, owning 59% of the company. The company specializes in fast fashion, and products include clothing, accessories, shoes, swimwear, beauty, and perfumes. Ortega is the founder and president of inditex, the parent company for which zara, the highfashion chain currently rampaging down britains high streets, makes 78% of. Zara brand development and product diversification celebrity and blogger fans inditex became a publicly traded company in may of 2001. This corporate entity was filed approximately twentytwo years ago on friday, december 11, 1998, according to public records filed with florida department of state. The province of zara was part of the italian governorate of dalmatia and had an area of 3,179 km.
Zara can hire experienced software professionals and open an inhouse department for software management and development. For example, automobile company may own a tire company, a glass company, and a metal company. Zara has always relied on its store network for advertising its product offer. Zara has over 2100 stores in 88 leading countries across the. Zara is one of the largest international fashion companies. The eight inditex brands each have a unique personality and exclusive design teams. Zara has a huge pilot outlet that is around 1,500 square meters. It for fast fashion case solution and analysis, hbr. Its parent company is owned 60% inditex by the ortega family and inditex has carried out in 2005 to 6. Switzerland german, french and italian cultures made this market a reference point. Zara customer profile analysis grade 1st by leong su. The italian province of spalato 19411943 was an administrative section of the governorate of dalmatia.
Zaras target demographic would be young adults between mid 20s to mid 30s who need to dress a bit more maturely than they did when the were younger. The first store featured lowpriced lookalike products of popular, higherend clothing fashions. Profile of zara, the highfashion chain fashion the. The company estimates that customers visit a zara store 17 times a year on. It belongs to inditex, one of the worlds largest distribution groups. Learn vocabulary, terms, and more with flashcards, games, and other study tools. Zara can use this as training facility from its personnel from all over the world. Mar 14, 2017 zara is often described as fast fashion, however the chairman of zara claims that it is much more than that ruddick, 2014. Motivation, innovation, teamwork, humbleness and the goal of a job well done is what drives the 176,000 people that propel the company forward. These actions of overspending cost the company large sums of money. It was established in 1973, covers an area of 283, 29 square meters, and has more than one thousand employees. Much talked about, especially since its parent company s ipo in 2001, often admired, sometimes reviled, but hardly ever ignored, zara has been an. The company, which owns the mango woman, man, kids and violeta lines, closed 2015 with sales of 2.
The founder of zara, amancio ortega, opened the first zara store in 1975. Request pdf internationalisation of spanish fashion brand zara purpose. The price point is a bit higher than budget but lower than luxury so the company attempts to gain consumers from both ends of the spectrum. See the complete profile on linkedin and discover zaras connections and jobs at similar companies. The management of zara company takes home immense allowances. Dec 16, 20 the ideal zara customer is a fashionconscious, cosmopolitan, sophisticated woman. Internationalisation of spanish fashion brand zara request pdf. Dec 01, 2011 zara is a spanish clothing retailer 1700 stores 78 countries worldwide zara practices fast fashion trends moves from the runway to stores within weeks, as opposed to months. Zara s supply chain has undergone tremendous changes in order to sustain its competitive advantage in todays market zara has continually. In addition, zara company also faces the weakness of high operation costs. The store proved to be a success, and ortega began opening more zara stores throughout spain. Zara is a clothing retailer who has taken a new approach in the industry. It was created during world war ii by the italian government with regio decreto legge of may 18, 1941.
Zara is also known to be one of the most ecofriendly companies. Over 200 artists are in the service of the brand research the latest trends, sales analysis of each piece offered to customers, creating new collections are their main missions. What does this model tell you about the nature of competition in the industry. Zara customer profile analysis grade 1st by leong su shan. May 05, 2016 zara is a leading high street brand that have dominated the world. Jo malone founder is teaming up with zara on new fragrance line. Zara has about 2000 thousands branches around the world. Click here for more information on our cookie policy. We share fundamental values such as teamwork, humility, diversity and commitment and we believe that there is always room for improvement. Fast fashion from savvy systems flashcards quizlet. Zara started with a small store in a city called a coruna, spain and it became the largest retailer of the world the last years and his founder, amancio ortega, the 2nd richest man in. The company starts life as confecciones goa, a modest workshop making dresses and quilt dressing gowns for distribution. We are well ahead of our competitors primarily due to our extensive market experience, stateoftheart technology, risk management capabilities, hedging strategies and financial. It can be found in major cities such as london, toronto, singapore etc.
The improvements included the use of information technologies and using groups of designers. The section that follows profiles three of inditexs leading international competitors in apparel. Our story traces the growth of a small business into one of the largest fashion retail groups in the world. Zara sa is a spanish apparel retailer based in arteixo a coruna in galicia. Zara is a brand that has been widely exported abroad. Internationalisation of zara connecting repositories. Zara as of 2017 manages up to 20 clothing collections a year. Expansion of zara, inditex company company overview zara is a spanish brand which makes clothes and accessories and it is a flagship brand of the inditex group. Zara is one of the biggest international fashion companies, and it belongs to inditex, one of the worlds largest distribution groups. Clearly, zara is riding two of the winning retail trends being in fashion and low prices and making a very effective combination out of it. View zara jaans profile on linkedin, the worlds largest professional community. Zara incorporated company profile corporation wiki. The international expansion of zara started with the opening of a store in oporto portugal.
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